SOCIAL MEDIA MARKETING
Social Media Marketing is the method of acquirement of Website Traffic or awareness by the means of the sites of Social Media. Social Media Marketing programs generally focussed on efforts to make content that attracts concentration and encourages readers to share it from corner to corner their Social Networks. The resulting electronic word of mouth (eWoM) denotes to any statement customers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) in relation to an event, product, service, brand or company. When the original communication spreads from user to user and apparently resonates as it appears to come from a confidential, third-party source, as contrasting to the brand or company itself, this form of marketing grades in Earned Media rather than Paid Media.
PLATE FORMS OF SOCIAL MEDIA
Social Networking Websites
Social Networking Websites permit persons to interrelate with each another and make interaction. When companies join these social channels, customers can interrelate with them in a straight line. That relations can be more personal to users than conventional methods of out bounding marketing & advertising.
Social Networking Sites work as word of mouth. Social Networking Sites and Blogs permit supporters to “retweet” or “repost” observations made by others about a product being promoted. By repeating the communication, the user’s relations are able to see the message, so reaching more people. Since the information concerning the produce is being put out there and is getting repeated, more traffic is brought to the produce/concern.
Through Social Networking Sites, companies can interact with individual supporters. This personal interaction can instil a feeling of loyalty into followers and potential customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience.
Mobile Phones practice has also turned out to be valuable for Social Media Marketing. Nowadays, most cell phones comprise social networking capabilities: persons are communicated to any happenings on social networking sites through their cell phones, in real-time. This constant connection to social networking sites means products and companies can constantly remind and update followers about their capabilities, uses, importance, etc. Because cell phones are connected to social networking sites, Advertisements are always in sight. Also many organisations companies are now putting QR codes along with products for individuals to access the company website or online services with their smart-phones.